THE CHI CODE
Colors. Numbers. Thoughts. And yeah — even words...
They all carry frequency. Real energy that moves through your body and shapes how you feel.
That’s why we gave each of our editions a powerful and creative name — to multiply the effect behind the design.
Every color you see, every word you wear... it’s charged.
Explore the concept.
The best part?
It works on you whether you believe in it or not — because this is science, baby.
Think of it like WiFi:
The signal’s everywhere, all the time —
but if your receiver’s off, you won’t feel a thing.
We’re not the source of the signal.
We just design pieces that help you tune in.
So wear it for the style.
Feel it for the shift.
We’ve dropped some science-backed info below — along with the meaning behind each Chi Code.
Dig in. Or just vibe with it.
Either way, you’re wearing energy.
Color Affects Biology
Blue calms the nervous system and supports focus
→ Elliot & Maier, 2014 – Psychological Science
Red increases heart rate and alertness
→ Kaya & Epps, 2004 – College Student Journal
Green reduces anxiety and boosts creativity
→ Lichtenfeld et al., 2012 – Personality and Social Psychology Bulletin
Yellow enhances mood but can overstimulate in large amounts
→ Wexner, 1954 – The Journal of Psychology
Thoughts & Emotions Emit Frequency
EEG brainwaves shift with thought/emotion (alpha = relaxed, beta = alert)
The heart creates a measurable electromagnetic field — which syncs with others
→ HeartMath Institute Research
Intent Shapes Body Chemistry
Placebo effect shows belief alone can trigger healing
→ Benedetti et al., 2005 – Nature Reviews Neuroscience